How to launch batch image converter from Cold Fusion?

Below you can see example of launching the program from Cold Fusion:

Example*:

<cfexecute name="c:\progra~1\ImageConverter Plus\ICPCL.exe"
arguments="-convertto jpg –source e:\webdev\files\in\test.jpg -dest e:\webdev\files\out\ -template {Title}.jpg dither:no -oper Resize size:0 300 keep_prop:no ">
</cfexecute>

* This example works the same way with other support formats.