Below you can see example of launching the program from ASP:
<%@ LANGUAGE = "JAVASCRIPT" %>
<%
var commandLine = "C:\\Program Files\\ImageConverter Plus\\ICPCL.exe -convertto jpg -source "c:\\4ASPEmail\\004795.jpg" -dest "c:\\4ASPEmail\\4SQL";
var WshShell = Server.CreateObject("WScript.Shell");
WshShell.Run(commandLine,8,true);
WshShell = null;
%>
<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN">
<html>
<head>
<title>Untitled</title>
</head>
<body>
Done!
</body>
</html>
* This example works the same way with other support formats.